As part of Opel’s wider Umparken im Kopf campaign, we challenged preconceived ideas about the brand by transforming Frankfurt Airport’s 400-metre Light Corridor into a striking visual experience. Featuring 11 life-size CGI cars, 17 custom illustrations by artist Noma Bar, and messages in multiple languages for travellers, the installation challenged stereotypes and showed that Opel wasn't what people thought.

Role & Responsibilities: Concept Development / Art Direction / Artist Collaboration / CGI Production Supervision / Asset Development.