As part of Volkswagen’s Small is Great campaign, we set out to prove that driving a small car is a great idea. To celebrate the launch of the up!, Volkswagen’s smallest car, we attempted to lift one over Berlin using 20,000 helium balloons. Through an interactive microsite, people added personalized balloons to a virtual up! Within a month, we reached our goal.

Role & Responsibilities: Idea & Concept Development / Client Presentation / Art Direction / Creative Supervision / Photo & Film Production / Post-Production / Asset Development.